I get asked a lot about how to effectively market books and increase sales. Marketing your ebook is testing the waters for sure. Nonetheless, publishing a book is a goal for every writer, so if you have finished your book, be proud of yourself. This is a huge achievement! What is next? Now is the best time to get your book seen. It will never be a new book again, so it is time to get busy. To get your e-book in front of as many viewers as possible, you will need a plan. There are plans that work and plans that do not. I am here to save you time and effort.The goal is to get your book seen by as many people as possible. The question is how can you do that in the most efficient way? I am going to tell you what I have learned in many hours of trial and error. Here are the top ten methods of book promoting.
1. Social Media Platform
Social media has been my biggest asset. I can actually watch book sales increase after a day of promoting on a few platforms. Ideally, you want to set up a blog site and social media platforms prior to publishing a book. It takes time to establish a presence so allow for this. I recommend Twitter, Facebook, LinkedIn, Google +, and Pinterest. Blogger is a user friendly blog site to start. You will need to invest time every day for promoting. This is an investment in your passion and your future. I spend about 5 hours a day on social media promoting.
• Write a teaser from your book, and offer an incentive for signing up for your email newsletter. Time commitment: 1 hour.
• Follow like minded people on Twitter, Pinterest, and Facebook: 1 hour
• Join groups on LinkedIn, Pinterest, and Facebook: 1 hour
• Introduce your book to 2 to 3 LinkedIn groups (1 hour). Create a variety of tweets giving information found in the ebook (1 hour). Time commitment: 3 hours.
2. Blog site
I have been asked why it is so important to blog. Does it really make a difference? Yes, it does. The more people that you can drive to your site, the more buzz you will create. You also want to be established as an authority. This will get you higher on Google’s list. When you are an authority, you will start getting a fan base. It develops trust and interest. If you are unsure what to write about, start with your process of writing. Treat it as a journal, expand on a subject in your book, or share your process of writing your novel. Many successful authors begin their blogs months or years before they publish a book. The other option is to be a guest on another established blog. The amount of time invested is worth it. I spend about 6 hours promoting blogs.
• Write a post for your blog. Time commitment: 2.5 hours.
• Write a feature guest article on a topic in your book. Time commitment: 3.5 hours.
3. Give It Away for Free.
Run a free Kindle Direct Promotion for two days. If you have several books, it is always good to have one free at all times. Readers love to get deals and they usually want to see other books the author has written, so it leads to sales of your other books. It also increases your author rank. You can also just hand out your publication as a pdf. Another way, is to have a contest for a free book give away. You can have a contact form on your site and start an email list. This creates a value to the book as it is now a prize. It takes 5 minutes to set up a KDP free promotion, or change your price to free. If you choose to promote as a contest, it will take around 2 hours.
4. Reviews, Reviews, Reviews
The best way to get reviews, is to ask. Send messages on Twitter, Facebook, and LinkdIn asking for reviews. It is also effective to trade with other authors. You can offer your book as a PDF, so they do not have to pay for it. If you want an Amazon verified review, they must purchase it on Amazon. I have not had a problem with this. I have found an unlimited resource of reviewers on Twitter. Most readers welcome the opportunity to read new books and help authors. I spend 1 hour on Twitter asking for reviews and communicating with reviewers.
5. Develop Buzz
Produce some buzz regarding your e-book by chatting regarding it on your social network. You will become more efficient in branding yourself and talking about your ebooks on forums. Pinterest, Facebook, Twitter and LinkedIn will certainly be a crucial tools of promoting your e-book. You want to start a few weeks prior to your publication to talk about a unique quality of your book. Create anticipation and excitement.
6. Make a Video.
Buyers love YouTube. They also want to see the face of the author behind the ebook. They want to hear you and see you. Make a brief video clip speaking to the video camera talking about how your ebook can help others. It can be a brief synopsis or you sharing your methods of writing. Share what you have learned.
Create a YouTube channel. Then, share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the web link. You could repetitively use your video clip as advertising on guest blogs. You can continue to alter the intro material you post along with the video URL. You will connect with your fans on a new creative level with this. As you gain subscribers on your channel, your audience will continue to grow. You can also feature reviews on your channel. This will evolve as you go. Have fun with it.
7. Book Trailer
Book trailers are a hot new way to promote books. Think of all the movie sales as a result of the trailers. They show at least 10 minutes of trailers before the feature film at the theaters. It creates a huge buzz about the movies coming out. Imagine if we did not have these? I already have a list of movies to see in 2014 and they are not even out! This is the same concept with book trailers. It creates a need, on impulse. It is effective to show before a book comes out. It is also a great promotion tool to add to your YouTube channel. It leads people to your other sites as well as to your books. Need a book trailer? Go Here:
Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.”
—Larry L. King
If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
― Stephen King
What are the main drivers of e-book purchases?
1. Referral from a friend- third party endorsement
2. Social Media
3. Goodreads – the world’s largest reader community
If you would like help promoting your book or making a book trailer, see the links below.
Market Your Book Here: http://www.elitebookpromotions.com/
Youtube Channel Link: http://www.youtube.com/channel/UCUmMpNkCD3cS8qIc1Bui69A